The Ethics of the Corrupt Corporate Media
Have advertisements ever gotten you to buy something you later wished you hadn’t? Do you know of things others have bought that you knew they shouldn’t have? Of course. We all know this happens. We see it every day. Often, we don’t even realize we were scammed.
How many times have you gone to a movie that is supposed to be the best movie ever, only to find that it’s bunk. We will often chalk this up to just a difference of opinion between us and the critics, when in reality it is a discrepancy between what was promised and what was delivered.
Knowing how bad cigarette smoking is for us and how bad it smells and how it costs every single tax payer to help those being poisoned, we should question how anyone would ever be fool enough to get hooked. The answer is simple. Advertising is successful at getting you and me to do things and to buy things that are not in our best interests. The examples are endless.
Some people are more susceptible to marketing and different marketing affects different types of people. The more obvious the “bad purchase” is, the more susceptible the buyer is to marketing. But, we are all susceptible. With the years and years and billions of dollars that have been devoted to marketing research, most of us are easy pickings.
Is it morally acceptable for a company to advertise cigarettes?
My unscientific numbers show that people who buy political lies buy many other bad purchases. Of course, they don’t think smoking is a bad purchase any more than they think they made a mistake with their party.
In order to be competitive, a company today has to resort to unethical marketing or they will be washed aside. 25 years of Reganonomics (A. K. A.: Voodoo Economics) only the monster corporations survive. Ma Bell is coming back together, our Military Industrial Complex is moving offshore to avoid taxes, cigarette companies are still making billions. Why? Because we’ve been believing the Greed is Good marketing of the Free Market advertisers.
Why do we not have a national health system? Because of the same unethical marketing.
How do we fix this problem? How do we educate those most susceptible to unethical marketing (and the Corrupt Corporate Media)? How do we train buyers to resist this barrage of marketing?
Many college programs have courses on ways to take advantage of marketing and how to help avoid it. Everyone needs this training and the marketers need to be paying the bill for this education. Without the unethical marketing, there would be no need for the training.
Hence, we need a marketing tax. For every dollar spent on marketing, advertisers should be paying another dollar to help teach people to avoid their lies. However, how do we avoid charging the ethical advertisers to help protect us from the unethical ones? We also need to charge the big marketers more than the little shops as we can all but guarantee that the big fish got big by being just that little bit more ruthless, aggressive, and unethical.
I guess the real question is, is there a difference?
Other than infomercials, every advertisement is intent on getting us to buy something that we otherwise know we don’t need and don’t want.
We also need more strict penalties for unethical marketing and need a government that is serious about protecting the buyers.